ABOUT OUR PRODUCTS

Westin, a brand synonymous with unparalleled effectiveness. Rooted in the legacy of the late Ingvar Westin, who imparted the art of crafting lures with an enticing roll -the Westin-roll. Westin has transitioned these handmade gems into a commercial success, expanding their repertoire to cater to an array of predator species and fishing scenarios. Over the years, the Westin range has significantly diversified, offering a comprehensive toolkit for every fishing enthusiast. Many creations remains true to Ingvar Westin's original vision, characterized by the irresistible "Westin roll" – a feature that consistently entices and captures sizable predators when all else falls short.

Westin saltwater lures are respected by determining sea anglers around the globe. They possess an enchanting attraction, much like the sirens of old, reliably attracting and captivating big cod and halibut. Every new product undergoes rigorous field testing by our Westin team. The lifelike Westin lures consistently reel in one impressive fish after another. Westin's Sea Fishing rigs and lures have proven their efficacy in the salty waters, ensuring a heavyweight angling experience on the open ocean.

Introducing the Westin Terminal Tackle Range, a comprehensive collection of high-quality terminal tackle essentials. Crafted with precision and innovation, this range includes a variety of lead and tungsten weights and jigheads, swivels, rings, wire, leaders, and hooks. Each component is designed to enhance your angling experience, offering exceptional strength, durability, and performance. Whether you are targeting freshwater or saltwater species the Westin Terminal Tackle Range provides the reliability and versatility you need for successful fishing trips. Upgrade your tackle box with our trusted selection and enjoy the confidence that comes with using top-notch terminal tackle.

The Westin tackle boxes are essential companions for anglers of all expertise levels, guaranteeing an organized and efficient fishing adventure. All boxes in our versatile ranges serve as a secure sanctuary for a wide range of fishing gear, including lures, hooks, lines, and accessories. Meticulously crafted from robust materials, Westin tackle boxes are engineered to endure the challenges of the rugged outdoors, ensuring the safety of your valuable equipment against the elements. Our thoughtful designed compartments, provide an optimal solution for systematic storage, allowing quick and easy access to the right tools when needed. Available in various sizes and styles, Westin tackle boxes cater to different preferences and requirements, ensuring you're well-prepared for any fishing environment.

Westin reels stand tall in the fishing world, offering a lineup that hooks every angler’s ambition—no matter the style. From sleek baitcasters to versatile spinning, and power-packed jigging reels, Westin’s ambition is clear: deliver confidence on the water. The baitcaster range has been designed for anglers who demand control, smooth casts, and that satisfying click as the line flies. Precision engineered spinning reels deliver effortless balance and flow, perfect for a wide array of fishing situations, whether casting lures or drift fishing. And when the bite runs deep? The jigging reels bring heart-pounding power with rock-solid performance that won’t quit. Across all categories Westin brings a bold design, rugged reliability, and the assurance of a brand built by anglers, for anglers. These reels aren’t just gear - they are your front line tool in pursuit of the next memorable catch. Ready, set, cast: let Westin be your reel companion.

Westin baitcasting reels are the go-to tools for predator anglers who demand mastery over every style—from finesse to heavy-duty pike tactics. Built to handle light softbaits and crankbaits as well as sizeable jerkbaits and swimbaits, these reels offer exceptional versatility. With top-tier aluminium frames, intelligent braking systems, and the choice of swift or power-geared options, they bring balanced control and strength to every cast. Designed for hunting perch, zander, bass, and trophy pike, Westin baitcasters deliver the rugged reliability you need on the water. In the heat of the fight, they are more than just gear - they’re your edge in predator fishing.

Westin’s saltwater jigging reels are forged for the fierce rhythms of deep-water battles - with every pull, they channel unrivalled control and endurance. Built for vertical power, this lineup excels from high-speed flicks to slow-pitch finesse in corrosive ocean environments. Crafted from precision-machined aluminium, these reels deliver powerful lever-drag systems and seamless gearing - ideal for tuna, amberjack, snapper, or GTs. Inspired by the rugged reliability of top-tier rivals, they balance raw strength with refined handling, ensuring you stay locked in during long, intense fights. Each size is tuned for marine conditions: expect smooth retrieves, responsive drag performance, and corrosion resilience. Compact and travel-ready, these reels empower anglers to venture offshore without compromise. When the ocean tests your limits, and your gear becomes your backbone, Westin saltwater jigging reels stand firm - so you can go deeper, fight harder, and land the catch of a lifetime.

Westin spinning reels are your go-to tools across the full predator spectrum—from delicate finesse to heavy-hitting pike work. Built to match every style of predator fishing, they offer seamless casting and razor-sharp retrieve control. Whether you are dropping subtle softbaits or swinging giant swimbaits, these reels provide the power and balance you need to stay in control. Designed for anglers targeting perch, zander, or monster pike, Westin spinning reels combine intuitive handling with rugged reliability—perfect for long sessions on the bank or boat. Inspired by Westin’s legacy of innovation and built for performance in any conditions, they are more than reels - they’re your partner in pursuit of the catch.

Westin's braids are exclusively crafted from Ultra High Modulus Polyethylene (UHMPE) fibers, renowned for their exceptional strength relative to their diameter. What sets our approach apart is our meticulous choice of the number of carriers (strands) that compose the braid, as well as the pic count. The primary distinction in crafting Westin lines lies in the quantity of carriers that form the braid. A higher number of carriers results in a braid with a rounder profile and a finer diameter, ultimately enhancing its performance. If achieving extended casting distances, heightened sensitivity, and reduced drag are critical attributes for your angling pursuits, a braid with an increased number of carriers will deliver substantial performance advantages.

If you’re not dressed for the occasion, even your exceptional fishing skills won't be enough. Our team of professional consultants and seasoned testers takes their pursuit of big fish very seriously. They understand that maintaining comfort, staying dry, and having the right equipment at their disposal is vital to remain focused and increase their catch. Whether you're seeking shelter from scorching sunrays or warmth during chilly fishing expeditions, Westin has got you covered. The Westin Clothing & Headwear line is crafted to tackle a wide range of conditions, ensuring your ambitions of landing substantial fish remain unwavering even in challenging situations.

Safety and comfort are paramount in our Westin range of flotation suits designed for anglers. These suits have become a standard necessity at leading sea fishing camps around the globe. They are tailored to meet the needs of anglers and the unpredictable weather on the water. Whether it's pouring rain or strong winds, these suits will keep you warm and dry. Importantly, all products in the Westin flotation suits line are unique buoyancy aids rigorously tested against demanding international standards. Rest assured, our designers prioritize your safety above all else.

At Westin, we know that serious anglers demand gear that performs in all conditions. Our range of wading gear is crafted for those who refuse to let weather or terrain stand in their way. Built for durability, comfort, and maximum mobility, Westin wading gear keeps you dry, protected, and ready to take on any fishing adventure. Whether you're wading through fast-flowing rivers or standing in the icy waves, trust Westin to keep you dry, warm, and one step ahead.

Westin Technical Clothing, where style meets performance. Our innovative collection seamlessly blends cutting-edge technology with modern design, ensuring you stay ahead in both fashion and function. Experience the perfect fusion of comfort and versatility with Westin Technical Clothing. Whether you're conquering the great outdoors or navigating urban landscapes, our garments are engineered to adapt to your every move.

Effective gear storage and luggage are essential for any angler. Staying organized, keeping your equipment dry, and having everything readily accessible are crucial whether you're on the water or along the riverside. Westin offers a range of bags and accessories crafted from high-performance, durable materials. Our design not only has a stylish appearance but also pays attention to the meticulous details that can make a significant difference during your fishing trips. It's these small elements that collectively enhance your fishing experience. Westin also provides a wide selection of top-quality accessories, including nets, rod covers, bags, weigh slings, and more, all at your fingertips.

At Westin we understand that the right tools are essential for every angler’s success. Our meticulously crafted range of tools are designed to meet the demands of both novice and seasoned fishermen alike. From precision-engineered pliers and forceps to durable scissors and hook removers, each tool embodies our commitment to quality and functionality. Constructed from premium materials, our tools are built to withstand the rigours of both freshwater and saltwater fishing environments. Features such as ergonomic grips, corrosion-resistant finishes, and compact designs ensure ease of use and longevity. Whether you're adjusting tackle, handling catches, or performing on-the-spot repairs, Westin tools provide the reliability and efficiency you need on the water. Equip yourself with our trusted tools and experience the difference with every cast and catch.

Navigating through different water conditions is a breeze with the Westin Belly Boat. Thanks to its streamlined design and sturdy construction, it offers excellent stability, even in choppy waters. The inflatable pontoons are designed to provide optimal buoyancy, ensuring a safe and balanced ride. Manoeuvrability is further enhanced with the supplied oars, allowing you to effortlessly explore different fishing spots, reach secluded areas, and get closer to your target.

Westin Eyewear represents a premium collection of sunglasses tailor-made for sport fishing while remaining versatile for various outdoor activities. These sunglasses are not only affordable but also exceptionally lightweight and comfortable. Most models feature frames constructed from Rilsan® Clear Rnew®, incorporating 45% bio-based material sourced from natural, renewable resources like castor oil. This eco-friendly approach minimizes the impact on food crops and contributes to lower CO2 emissions. The lenses of Westin Eyewear are constructed from polycarbonate with a polarized film from Japan, equipped with anti-seawater coating on both sides. They also boast an anti-reflective inner coating, fall under filter category 3 (providing high protection against sunlight), lens category 3, and UV400 protection. For added convenience, there's even a floating model, ensuring your sunglasses stay afloat if they accidentally take a dip in the water.

The world’s smallest and lightest underwater fishing camera! Westin is revolutionizing fishing camera technology! Whether you are looking to improve your catch rate, find hotspots, or test which lures works – underwater footage can provide the answers you are looking for.

Westin is proud to introduce the new underwater fishing camera! Capture stunning videos of underwater adventures and share them instantly. Designed and Developed in denmark, this versatile tool enhances fishing experiences and lets you share adventures with friends.

Westin’s Deadbait tackle range is designed for predator anglers who want to maximize their success when fishing with dead bait. Engineered with precision, these high-quality rigs, floats, and accessories are built to handle the toughest pike, zander, and other predatory species. With durable materials, sharp hooks, and thoughtful designs, Westin ensures optimal presentation and hooking efficiency. Whether you’re fishing static or drifting bait, the Deadbait range provides the reliability and performance needed to land your next big catch.

The Westin Put & Take Fishing range. Specifically made for anglers who seek instant fishing gratification, these carefully selected lures, rods and accessories are perfect for stocked or put-and-take fishing environments. Our gear ensures an efficient and enjoyable fishing experience, whether you're a novice or seasoned enthusiast.

The specialized collection of Westin Put & Take gear ensures an arsenal of irresistible lures and high-quality terminal tackle. These carefully curated lures are designed to attract and entice fish in stocked waters, providing an edge for both beginners and seasoned anglers. From vibrant, lifelike lures to durable terminal tackle essentials, our assortment guarantees optimal performance in any fishing scenario.

Embark on your Put & Take fishing journey with unparalleled convenience using Westins specialized collection of Put & Take Bags. These purpose-built bags are meticulously designed to cater to the unique needs of put-and-take fishing. Choose reliability, choose efficiency – choose Westin Put & Take Specialty Bags for a hassle-free fishing experience.