Freshwater Baits

Predator fishing with Westin lures is the same as fishing with other lures. Except with more fish! When Ingvar Westin was a boy, his father taught him to make special lures by hand that swam with a seductive roll. When Ingvar grew up, he produced those same lures commercially, in more and more styles - and they’ve dominated the decades since then. The range has grown massively over the years, with a Westin tool for all kinds of predators in every fishing situation. Every single one of them goes back to the original concept in Ingvar Westin’s mind when he created the first lure all those years ago: they have the irresistible “Westin roll” that hooks big predators when everything else fails…