Westin, a brand synonymous with unparalleled effectiveness. Rooted in the legacy of the late Ingvar Westin, who imparted the art of crafting lures with an enticing roll -the Westin-roll. Westin has transitioned these handmade gems into a commercial success, expanding their repertoire to cater to an array of predator species and fishing scenarios.
Over the years, the Westin range has significantly diversified, offering a comprehensive toolkit for every fishing enthusiast. Many creations remains true to Ingvar Westin's original vision, characterized by the irresistible ""Westin roll"" – a feature that consistently entices and captures sizable predators when all else falls short.