Marc Cowling has 'lure fished' exclusively for the enigmatic European Bass for over 35 years, and has created what is now UK's most successful and respected shore-based guiding service 'South Devon Bass Guide Ltd, have operated as a full-time professional guide for the last 10 years. Furthermore, he has previously written for both 'Sea Angler' and 'Total Sea Fishing' magazines respectively, he has subsequently written 3 highly regarded books on the subject of lure fishing for bass, namely: 'The Lure of The Bass - The Revised Edition', and 'Bass Lure Fishing - A Guide's Perspective'. His personal best of 83cm (that weighed 12lb 2oz and was returned safely) will live with him forever, as it was the culmination of decades of research and perseverance, combined with a continued quest to master as many of the methods, tactics, lure types, and environments associated to European Bass as possible that he has no doubt enabled him to catch it. You make your own luck in all forms of fishing he believes, this and not just 'thinking' like a fish, but 'thinking' like our specific quarry being his mantra. Why does he 'love' bass so much? Many, many reasons... They are a beautiful species of sea fish, and despite spending upwards of 300+ days a year chasing them around the majestic south Devon coastline and her many waterways, it is the challenge, and the fact that he learns something new about them every single time that he steps onto the shoreline that drives him - that and just being in their presence upon catching, holding, and ultimately, releasing them.